1990s and 2000s minimalism doesn’t look the same on everyone, nor should it. For some of us, it’s the rejection trends rooted in materialism and cookie-cutter tropes. It’s not always monochromatic, sleek glamour, or urban escapism. We went beyond the neat mainstream and dug deep into retro maturity. What does it look like when you have more consuming things on your mind than a stray strand of hair or the male gaze? 

We all come alive with wardrobe and makeup, but it’s something intrinsically natural, youthful, and focused within untamed authenticity. There is a vibe in some women that naturally lends itself to a more cerebral approach to fashion. 

We’re introducing the woman who came as the antidote to overtly propped-up perfectionism. She embodies the subtlety of femininity with subcultural grit. She understands the history of women who came before, with an untouchable spark of independence. And just like Fiona, this level of consciousness is exacting and undoubtedly found in your gaze and posture. 

Hold on to who you are, letting go of what’s not real. We strip everything of its politeness to feed your bond and culture behind women’s beauty. Everything is a reference to time and its deconstruction or reinterpretation. This is what we stand behind. This is our language. 

Fiona is Fiona, and she knows it. Fonet can only be Fonet, down to the core of our fundamentals. Whether you hear it often enough or not, you should feel like the needle in your everyday haystack.