We have released our first white pair of jeans to heighten contrast and once again boost self-awareness. Our only rule moving forward: they should be lived in and not treated as precious. To be clean and reserved is one thing; to be careful is another.

The rest of your wardrobe will determine the life this pair lives. Your blouse gives the context to the white denim story. They’re a blank slate that almost serves as a mirror to the rest of the constantly worn and continually neglected pieces in your closet. Do you live your life on the grayscale? Have you harbored a subconscious aversion to bright clothing? Our perception matters greatly. 

White jeans raise the question of how we live our day-to-day lives. It has very little to do with dirt and grime. How much attention do we draw to ourselves? How “seen” do we want to be? Does the color make you feel alive? Are you surrounding yourself with hues that reduce stress? 

Overstimulation is a thing. The cortisol closet is real. Clothing will always be a sensory experience. This pair has made us assess the overall energy of a wardrobe.

The addition of white to our most universal cut was for a reason. We want you to feel as confident as you can in a pair of white pants. Your uniform is safe if you run a strict program. Our theory is intact if you wish to experiment. This pair is not about throwing caution to the wind. This pair of white jeans was made to complement your idiosyncrasies.