This is our journey into and within denim. Both nuances are equally important. (Just like the root of our name, by definition, into and within unadulterated elegance and femininity.) For this release, 'into' describes moving toward and being a part of the experience, while 'within' involves a deeper exploration of denim. Both of which are tied to self-discovery.

It's a higher exploration of a sense of maturity and instinct that we're after. The fragility and disconnect surrounding women in raw denim are concerning. There is femininity found in pure denim. It takes some getting used to, but it's there and it's a thrill. Our hearts are racing at the thought of this introduction. We thought it was time to strike a raw nerve and make more room for what we value. We believe you're ready to jump in headfirst with us. 

There is a parallel between the denim straight off the loom and women on a base level. Both withstand the test of time and bring a level of resilience that's a shock to our delicacy. Both women and denim are enough upon creation, and we hope this edit is a reminder that we are always thinking of you. When we strip everything back, there's intricacy and grit at the source. A firm grasp of who we are and what we want can be felt in the natural form of ourselves and denim.

We wanted to release our wide-leg silhouette in raw format, as a standalone, to pay respect to the classics and you as an individual. If you were the last woman on earth, we would want to leave you with a way to learn, understand, and celebrate more of yourself. In the end, we believe that's the ultimate gift. We couldn't find any other way to serve you a proper experience. 

We created the last pair you'll ever need on earth. Truly a universally flattering fit designed to be worn fitted or loose. Whether you decide to remain in your proper size or venture up 2 or 3, they still hold just right. A proper standalone introduction with nothing clouding your view. A striking and absolutely stunning pair from waist to heel with a 34" inseam, long enough to be worn with stilettos and more than manageable for sneakers.

We had the denimhead and the novice in mind when we created this pair. You can be as serious or as lax as you want with size, wear, and frequency. Your personal style and environment will shape your experience in a raw pair of jeans. They take on the characteristics of your shape and behavior to form something unique. Nothing is intervening in their integrity; they've been left untouched for the wearer. We're getting closer and closer to a real human connection with our clothing choices again. These jeans deserve to be lived in. 

We've been easing you into trying raw denim. Things are heating up, and we're glad you took a closer look at the refraction. Check out our post on the care and wear experience.