If you were the last woman on earth, what would your playlist look like? Designed to be played in order this time, but cherry picking never hurt. It's a mix of low-key, steady vibes with...

We've never liked an impatient feeling. There's no pleasure in restlessness. Feeling good in raw jeans is easy. The indigo is the climax, not the end. It's denim in its most natural and purest form....

This is our journey into and within denim. Both nuances are equally important. (Just like the root of our name, by definition, into and within unadulterated elegance and femininity.) For this release, 'into' describes moving...

Fonet’s creative director was asked to style Yulia Saparniiazova for a fashion photoshoot following a minimal aesthetic. As you know, that’s right up our alley but we always bring in vintage dynamics. There are many...

We all have our influences that we adopt consciously or subconsciously. Either we consume it through, music, film, or interpersonal relationships, but regardless of the source, we internalize it. It takes on an imperfect life...

Of course, there are the 90’s inspired layered t-shirts and conventional shirt vests, but we wanted to take you further into our world. A world so big yet compact enough to fit into a closet...

Fonet · Fonet The soundtrack to our studio is a messy, haphazard running list with rolling admission. Just like our style, the playlist spans across eras and genres. Some are classics, others are radio hits...

It was imperative that the name comprises something that would stay at the tip of the tongue. Working so much with texture, the name naturally had to fall in line and mirror that image. Fonet...